welcome to the lab.

The traditional agency model is dead. We’re an experimentation studio built for the way brands grow today.

Chemistry Session is a modern strategy + creative lab designed to help brands, startups, and personal brands move faster, test smarter, and compound what works.

hypothesize. test. measure. scale.

the session

We understand why the traditional agency model is broken, because we lived it. Bloated teams, timelines, egos, and never-ending slides. With the speed of culture, ever-changing algorithms, and too many channels to count, the truth is, brands need to be in a state of perpetual experimentation.

→ strategic creative & development

We believe creative and development works best when it’s informed by strategy, and strategy works best when tested in the real world, fast.

Every engagement with Chemistry Session starts with a strategic session to understand where, when, and why what we are creating should exist – and it ends with an understanding how it performed based on our hypothesis.

Whether we work together for a day, month, or years, the goal is the same: create with intention, understand performance, and build on what we’ve learned.

That’s the session.

Let's Cook

  • Cut through the noise and get to what matters. From positioning to campaign planning, we work with you to identify challenges and goals, then build a smart hypothesis—and a clear path to test it.

  • Big picture meets fine detail. We shape the look, feel, voice, and impact of your brand so it resonates—and evolves as we test and learn.

  • We make things we believe people want to watch, read, and share. From high-gloss to lo-fi, it doesn’t matter how it’s created as long as it’s built around the strategy, not just your feed.

  • The right message in the right hands at the right moment. We can activate paid, owned, earned, and partner channels to maximize cultural reach and real results.

  • You are the brand—and we help you build it with intention. From messaging to content to visual identity, we co-create a presence that feels authentic, sharp, and impossible to ignore.

  • We help you navigate the hype and build what’s actually useful. From workflow tools to content automation and creative augmentation, we’ll experiment with you to find what new technology drives impact—not just what sounds futuristic.

  • We help ideas take shape and scale. Whether we’re building projects from scratch or advising on startup concepts, our focus is simple: turn potential into progress.

chemistry matters

In advertising, a chemistry session is the first meeting where brands and partners figure out if they click—if there’s real potential to build something great together. For us, Chemistry Session means two things: We have that spark, and we trust each other enough to test, learn, and scale together.

we’re selective by design

We work really well with:

Startups, personal brands & small-to-midsize businesses without a marketing team — or with a small one stretched too thin to move aggressively.

Enterprise brands and organizations that crush the fundamentals, and have experimentation budgets, but lack time or internal resources to use them.

we’ve experimented with

  • Black banner or strip with minimal details.
  • Black silhouette of a keyboard with the word 'Keyboard' written beneath it.
  • Image displaying 'Black Lives Matter' text on a black background.
  • Logo for National Geographic Explorer in black text.
  • Black and white image of a symmetrical design with two lions facing each other, inside a black border.
  • A black silhouette of a book with a person reading under a tree on a white background.
  • Silhouette of a man and woman sitting on a bench in a park.
  • Text logo with the name Joanne Walker and a silhouette of a woman walking between the words.
  • The image shows a close-up of the postage stamp with the text 'United States of America' and a face value of 40 cents.
  • A black sign with the words "Arctic Circle" written in white, and a simple logo of a circle with a line underneath.
  • The image shows the logo of the American Psychological Association with the abbreviation 'APA' and a stylized figure of a person in motion.
  • Captain Morgan logo in black text with a stylized font.
  • The text 'TEESUPPORT' in stylized black font with shadow effect.
  • Logo for North Fork TV Festival featuring diagonal black stripes and bold text
  • Black icon of a chef's hat on a transparent background.
  • Retel One Vodka logo with black text and stylized design elements.
  • Logo of Mattress Firm, a mattress retailer with bold black text on a white background.
  • The logo of The Church of Jesus Christ of Latter-day Saints, featuring black text and an emblem with a stylized image of the Savior and a crown of flowers.
  • Silhouette of a person standing on a mountain peak, overlooking a scenic mountain range at sunrise or sunset.
  • A menacing cartoonish pumpkin character with jagged teeth, triangular eyes, and a green stem on top, set against a bright yellow background.
  • The logo of the television network UBN.
  • Black outline of a mountain peak with a snow-capped summit
  • NBC logo with a stylized peacock in black and white.
  • Baileys Irish Cream logo with black arch and silver emblem
  • SoundRidge Private Wealth logo with black and white color scheme.
  • Logo with the text 'FM' and a stylized seagull, along with the word 'Gulf' and a barcode.
  • Logo of the sailing ship, Three Masted Sailing Ship, with the word 'Sail' in bold black letters, on a white background.
  • Black and white logo featuring a stylized star with a house shape and the words 'Home Base' underneath.
  • black horizontal rectangle
All Case Studies

contact us

Interested in working together? Reach out and we’ll set up an intro conversation to understand what you’re building and see if there’s real chemistry.