Victor Calderone

Challenge

Victor Calderone’s multi-date Refuge residency needed a consistent stream of content that could build anticipation before each event while capturing the energy and atmosphere of the residency as it unfolded.

Approach

Chemistry Session developed a mix of promotional and live-performance content across the residency, creating assets that supported individual dates while building a cohesive visual identity for Refuge as a recurring experience.

Results

The work created a consistent content system around the full residency that was disributed not only by Victor, but the club and dance music outlets such as Resident Advisor and more—giving everyone a versatile library of promotional and performance assets to maintain momentum and build a distinct brand.