Lindblad Expeditions

Challenge: Lindblad Expeditions, a pioneer in global exploration travel and longtime partner of National Geographic, needed to elevate its digital presence. Social media was under leveraged, and the brand was missing opportunities to drive awareness, engagement, and web traffic in a crowded category.

Approach: As Director of Social Media, Chemistry Session’s founder led the charge in building Lindblad’s social discipline from scratch—creating the strategy, structure, and systems to scale content and community impact. Core efforts included:

• Launching a new editorial planning process

• Tripling content output and introducing social-first series

• Elevating community management and earned media

• Collaborating with creators and advisors to expand organic reach

Results: In just one year, Lindblad became the fastest-growing and most engaged expedition brand on Facebook and Instagram.

• +1600% increase in total social fan growth YoY

• +300% lift in impressions, engagements, and link clicks

• +77% growth in website traffic from organic social

Impact: This work laid the foundation for scalable digital storytelling—earning Lindblad the #5 spot in the category and positioning them for future growth with a unified, modernized social presence.

Client: Lindblad Expeditions–National Geographic // Role: Director of Marketing (previously Director of Social Media)