First in Service

Challenge: F1S SUMM1T brings together top-tier travel advisors, partners, and brands for a high-energy week of collaboration and connection. The client needed premium real-time social content to create FOMO, elevate the event experience, and drive digital engagement while it was happening.

Approach: Chemistry Session was embedded on-site to capture, edit, and publish polished social content in real time. Our goal: to make the conference feel unmissable for those watching remotely and unforgettable for those in the room. The scope included:

• Live shooting and editing for Instagram Stories and Grid

• Content strategy aligned to daily programming highlights

• Visuals tailored to feel premium, elevated, and brand-aligned

• Rapid turnaround to meet the moment while maintaining quality

Results: Over six days, the campaign significantly outperformed benchmarks across the board:

• +2958% increase in impressions

• +3414% increase in engagements

• +876% follower growth during the event

• Average Engagement Rate: 2.87% (well above the tourism industry average of 1.9%)

• 69% of total reach came from non-followers, expanding brand awareness beyond existing audience

Impact: The content fueled major FOMO, strengthened in-event engagement, and set a new standard for how luxury travel brands can show up digitally at live events. This real-time model has since become a cornerstone of F1S’s experiential marketing playbook.

Client: First in Service // Agency: Chemistry Session